Carousel ads to be displayed on Instagram.
//SOCIAL ADS
Process Overview
Carousel ads require that they look good, not only on their own, but in relation to the series as a whole. It is beneficial to use design elements that can transfer from one image to the next, so that ads must be developed with the whole in mind instead of only the individual. A unified visual style across each part of the carousel is essential to creating a design that feels intentional. The sequential nature of the carousel is also something important to remember while designing.
All photographic elements were selected by the AT&T team. I formatted them to best work with the text overlay through careful placement and adjusting the contrast. It was important that imagery felt like a background element rather than the focal point, so that the text could be easily read. Adding a dark gradient beneath the text helped to improve this effect.
The main selling-point of a carousel ad is it's scrollability. To successfully achieve the desired effect, elements present on the ad should lead into the next seamlessly and indicate to the viewer that there is more to see. For these ads, a more understated approach was desired, which is I why opted for the flowing lines along the top. They are able to establish flow without distrating from messaging.
Increased awareness of AT&T's sustainability practices through engagement on their LinkedIn, Facebook, and X accounts.