flowrun app

A social media app that makes it easier for freerunners to find training locations and form community.

//UI/UX DESIGN

Problem

Finding good locations for parkour and freerunning can be challenging, especially when training alone.


Solution


Offer people a space to come together to share their favorite spots and create new friendships to make training better.

Share Experiences

Use the social feed to share pictures and videos from training sessions. Other freerunners can then easily discover both new locations and ways to train.

Build Community

Connect with other users to train as a group, ask questions, and get feedback through text posts that last 24 hours.

Discover Locations

The map is a helpful tool for finding new spots nearby. See where others have trained in the past in proximity to where you live and travel.

Whether you already have the team assembled, or you're looking to make new friends, FLOWRUN helps you stay connected

While scrolling through your feed, you might find users that you would like to train with. Send them a message or request to form a group with them, you can have as many groups as you like! Being in a group keeps you up to date with members activities as well as helps you organize meet ups.

Swipe a post on your feed to the right to view more information about it.

The first page is for the post description. The second contains various stats that people should know before heading to the location such as the difficult and how easy it is to access. Swipe once more to the right to view the comment section and see what others have to say about it.

Filter posts to find the spot that best suits you

Scroll through the four toggles to sort posts in whatever way you see fit. Looking for a specific move to try? No problem! Something for beginners? You got it. Users can tag their posts so they'll show up when filtered.

Remixes allow you to see what other people have done at the same location

Tap on a post to see how others have remixed the spot. A great way to find inspiration and push the boundaries of freerunning.

RESEARCH

I surveyed members of the parkour and freerunning community to see how they felt about certain aspects of the sport.

Questions

The United States and Western/Central Europe were the two largest areas surveyed followed by Central and South America.

Most participants answered that they train about once a week. Around a fifth of people said they train once a day and roughly the same number reported training once a month.

Questions

Participants were asked a variety of questions including: who they train with, how they find spots, means of transportation, and more.

Results

41.4% of users described the difficulty of finding locations as "pretty tough" with the same amount saying it is "not bad." I found there was a fairly even distribution between the means of transportation of users, but most preferred walking to spots.

More users train alone than with a partner and they most commonly find new spots through their own local exploration, also relying on friend's recommendations and Google maps.

user persona

The data collected from the survey phase was used to develop a user persona that would help hone in on who the app should be designed for.

Competitor Analysis

There is really one main competitor to Flowrun called URBN Jumpers. From my research, the app does not appear to be very popular and I noted aspects of the app I believed could be done  more effectively.